ARLUY S.L.
Cameros, Spain
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ARLUY was founded in 1988 when San Juan´s family sold his previous biscuits company, the famous biscuit brand called Marbu. The new factory was located in Logroño, at the Portalada industrial area. ARLUY keeps its family business character consolidating the experience of 3 generations devoted to the biscuits manufacturing and focusing on technological innovation and products differentiation.
From the company´s beginning, the goal is to develop products settled in the Specialities and Filled cookies segment in order to avoid the small differentiated market of basic breakfast biscuits.
In 2009, ARLUY purchased Grupo Siro, the most recognized two brands of the company, Reglero and Rio. These brands are highly valued and well known by the consumers therefore they complement perfectly the company´s products range. These two trademarks acquisition shows the company´s commitment of still growing, of still being one of the Spanish manufacturer guideline in the market and still leading the added value segments in the global biscuits market.
