C.P.Intertrade Co., Ltd. and C.P. Thai Rice Co., Ltd. is the joint venture under the control of Charoen Pokphand Group established in 1979. The company was promoted in the investment from the Board of Investment of Thailand. The operation focused on providing service of international trade with the service of importing and exporting various types of products in order to quickly respond to the demand of customers covering all regions of the world. The company is trusted from the customers as the leading international trade company of Thailand with worldwide network of trade. The business operated by the company the rice business under the brand of “Royal Umbrella”. It is the product of the company whose quality is improved and is sold in more than 100 countries around the world under the same standard and the same brand. Being sold in foreign countries, the English name of the brand is used as “Royal Umbrella”. Royal Umbrella Rice emphasizes a lot on the standard and quality starting from the selection of raw materials of high quality. Three rice mills are constructed for directly receiving the raw materials from farmers; Buriram Rice Mill, Kamphaengpetch Rice Mill, and Suphanburi Rice Mill. There are total of more than 30 alliance rice mills. There are 2 plants for rice quality improvement; Wangdaeng Rice Plant and Nakornluang Rice Plant in Ayutthaya. The advanced technology with global standard is used there. The plants are considered to be the most modern ris plants of the regions. The development starts from the selection of rice kinds, the production process, the quality control, and the rigid inspection. It can be traceable in all processes resulting in the high quality of products following international standard. The production standard is under GMP, HACCP, and ISO 9001: 2008. There are 5 productivities with the total volume of 1.66 million tons of rice per year.